Information-t
Information-t is a campaign design I made for my graduation project in Koç University. The campaign's mission is to define, detect and prevent misinformation and its many forms, and ultimately maintain a more transparent and cleansed environment for information.
Information-t, with its catchiness and humoristic approach instilled even in its name, prioritizes indulging in an invasive communication and reinforces striking visuals that can intrigue audiences. In this manner, serious concerns regarding misinformation become not boring enough to strike one's interest and easier for anyone to understand.
Whatever Information-t does, it does it satirically, absurdly, sincerely, in a form that anyone can easily relate.
I have used this scheme to construct the identity of the campaign, which helped me find the crucial keystones of the campaign such as brand identity, the brand language and the context I will be meddling with through the entirety of my campaign's initial phase.
For my campaign, I went on to use a simple, minimalistic brand identity that would not take the spotlight, but rather would make way to the context and the witty idea behind the campaign.
What other way but not to choose Helvetica as the main font of the campaign?
This brand identity would then be installed on various mediums with a quantity over quality approach, ranging from street exposure such as posters, installations, hand-out brochures, to everyday objects such as stickers and merchandise and of course to the social media with a launch advertisement that introduces the invasive language of the campaign, animations that attend to the ever-shortening attention span of users and a landing page that hosts the entirety of the campaign and what it does in detail.
As for the context, "conspiracy theories" as a form of misinformation would take charge as the face of the campaign. They are popular, easy to catch, relate and share with others, and generally entertaining enough to be affiliated with information't's purpose of achieving a witty, humorous language.
Which ones of the conspiracy theories?
Let me describe them as we go one by one with the mediums:
(make sure to tap on images to see them bigger and read image explanations)
Landing page, although still reflecting the wit and humor, would have to provide information on the essential bodies of the campaign such as the undisguised intention of the campaign, its significance and impact on the topic of misinformation, the research and the findings, its gallery where information-t's entire portfolio of work could be seen, an insight to its team, and ofcourse a contact section to hear out from what visitors may have to say to the campaign team.
I have exported the landing page as a long PDF, please take a look here:
In the end, information-t became a very well-equipped campaign that can be seen at every corner of our lives and be easily understood in its intent once people get to know the story behind what information-t is.
And for me, this fictional personal project has widened my horizon on how much a campaign could reach through proper use of communication design. I can say that if I had the chance to make information-t actually come true, I would have enthusiastically take on that task and carry it to its maximum potential, all while having fun doing it.
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